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Second Screen Rising
I wouldn’t call myself a second-screen junkie, but my wife might disagree. My typical stimulant is the Internet Movie Database app, which is always a tap away when we’re watching TV. I’ve always had a...
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Three Ways to Understand the Modern Consumer Journey
Consumer journey mapping has long been integral to finding out how consumers encounter, perceive, make purchasing decisions, and develop affinities and loyalties with companies. However, the...
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